 Mike Schreiber, Broker
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2628 S. HWY 121
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Why Use a Real Estate Webographer?
As defined by the National Institute of Webographers, Webography is the art or practice of establishing a seamless web presence through the selection of various web-based applications, joined together through basic and applied web techniques. Webography implies using outside-the-box solutions for your web presence. When one considers business requirements like an agent website, virtual tours, electronic forms and online transaction management, is there one, all-inclusive service provider in existence of these technologies? The answer to that question is regretfully no.
An agent must establish customer relationships with various service providers, being mindful of how they can be joined together for seamless functionality, look, and appearance. After selection of these service providers, the agent or assistant applies basic web techniques to establish a seamless web presence. Such efforts to establish a seamless web presence includes: selecting products “natively” compatible with each other, ensuring the same personal and corporate branding is applied across all web applications, selecting similar color schemes, and much more.
This process is an evolution from traditional web design to establish and maintain an agent’s real estate, web presence. It empowers agents and their assistants with the ability to self-serve their business objectives online the easy way. There are many providers of web-based applications for real estate, thus it may be a challenge for real estate professionals to choose the right services that best fits his or her endeavors and budget.
An agent must remember that establishing and maintaining a web presence is not just about technology. Based on the selected technologies and time-commitment to maintain each one, it may be concluded that an assistant is required to provide maintenance and support.
